According to Colonial School District Director of Community Relations David Sherman, the district is aggressively pursuing advertising on school property, and is currently deciding on a company to represent the school in its advertising.
The issue was discussed at last week's town hall meeting regading the Colonial School District Budget.
According to Sherman, the board saw these financial issues coming and approved an advertising policy two years ago that will allow for advertising on school property.
“We slowly started to dip toe in that water, and recently began to take more of a proactive, aggressive approach,” Sherman said.
The policy will permit adverting on school property where people chose to go – the football stadium, gymnasiums, and athletic fields – not where students have to go.
“It’s more of a choice – if you choose to go to the football stadium or a basketball game, it’s your choice to go and see that advertising,” Sherman said, “We’re not going to force advertising on students.”
Sherman said that, at this point, the district is not willing to allow advertising on lockers and on busses, as some other districts do.
The school district brought four companies in over the past month to discuss an advertising program, and will receive more information in the coming weeks.
“We’re not expecting this to be an exorbitant revenue stream,” Sherman said. “But it is something else - another way for us to increase funds coming into the district.”
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