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Community Corner

Lafayette Hills 35th Wawaversary

Wawa Celebrates Its roots at Lafayette Hills Store
#
97
Anniversary Celebration


Special “Family Reunion” Wawaversary Brings
Together Generations of Associates and Customers
and
Shows Customer Loyalty at Wawa has its Perks





Media, PA Wawa, Inc. today announced a milestone in its
company’s history — the 35th anniversary of their Lafayette Hills Wawa located at 406 Germantown Pike on 9/18/2013 in Lafayette Hills, PA.  To honor this special anniversary
and to celebrate Wawa’s dedication to its Lafayette Hills family, Wawa is hosting a family reunion-style in-store celebration
that will take place on the same day. 





On Wednesday September 18 at 9:00:00 AM the 35th family reunion anniversary celebration will begin!  During the festivities, Wawa will toast the
generations of customers and associates for their friendship and business
throughout the years, through free coffee all day.  Wawa will also recognize the Red Cross, with
a donation of $86,722.32 all raised through in-store donations by the
customers and associates in PA during the first quarter of 2013 through our in-store coin collection. 

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As a highlight
of the event, honored customers will be invited to take pictures with Wawa’s
Mascots Wally Goose and Shorti at a special in-store photo booth.  All pictures will be posted through online
photo albums at www.wawaversary.com, capturing the memories forever.  Additionally, longtime customers can enter to
be a part of the celebration and win special Wawaversary perks!  Prior to the event, customers can enter to
win a week’s worth of coffee by filling out an entry form. Winners will be
announced at the conclusion of each Wawaversary event. 

2013 Wawaversaries By the Numbers

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Wawa’s Lafayette Hills family reunion anniversary celebration is part of this year’s
Wawaversary celebrations; in 2013, Wawa will celebrate milestone anniversaries
or 25, 30, 35, 40, and 45 years for 65 of the stores throughout their
chain.   This will be Wawa’s final year
of Wawaversary celebrations, which began in 2009.  Throughout the 2013 Wawaversary celebrations
Wawa will:



· Give
away more than 100,000 cups of free
coffee



· Perk
over 50,000 Key Extended Family Members milestone customers with free specialty
beverages



· Award
and Highlight over 300 Key Extended
Family Members
milestone customers 



· Donate
over $2 million to various charities
through check presentations representing in-store collections at each
Wawaversary Celebrations





“It’s been wonderful to celebrate our customers and
associates through our Wawaversary events, and as we enter the final year of
these celebrations, we are reminded of the incredible bonds that make our
associates, customers, and community partners part of one big extended Wawa
family,” said Chris Gheysens, Wawa’s President and CEO. “These family reunions
remind us of the strength of these connections and we want to say thank you to
everyone who continues to make Wawa a place that not only simplifies lives, but
feels like home!” 

Wawaversary Event Specifics



To mark the
start of the reunion, Wawa’s Mascot, Wally Goose and Shorti will lead the Wawa Through the Ages parade, which
visually highlights Wawa’s key milestones. The parade features associates
wearing oversized foam-board photos of everything from Wawa’s famous milk man,
to everyone’s favorite hoagies, to the evolution of coffee cups through the
years. 





Key
Extended Family Members



As part of this milestone reunion celebration, Wawa
will honor Key Extended Family Members.
Wawa has identified key customers who have frequented the location since the
very first day it opened! 





To honor these key family members, the store’s
General Manager, Jen Millner, will present each of these
customers with a specially designed golden
travel mug
, filled with one month’s worth of free Wawa coffee coupons and
specialty beverages.  In addition, each
of these customers will be presented with a ceremonial “key to the store.” Cake
and coffee will be served to all, with music and dancing to follow.  Each
Key Extended Family Member will also be presented with a t-shirt featuring the
store number and how long they’ve been part of the Wawa Family! 





Key
Immediate Family Members



The ceremony will also recognize the Key Immediate
Family Members, Wawa’s longest-term associates at the store.  These Key Immediate Family Members will be
presented with Wawaversary GooseBumps an internal Wawa recognition program that
results in Wawa gear and prizes – in acknowledgement of the important role they
play in forming Wawa’s bond with customers and the community.





The  Lafayette Hills store was built in 11/4/1978. Throughout the years, the
store has evolved and been remodeled, bringing customers state-of-the-art
facilities, service and convenience.

About Wawa, Inc





Wawa, Inc., a privately
held company, began in 1803 as an iron foundry in New Jersey.  Toward the end of the 19th Century, owner
George Wood took an interest in dairy farming and the family began a small
processing plant in Wawa, Pa, in 1902. 
The milk business was a huge success, due to its quality, cleanliness
and “certified” process.  As home
delivery of milk declined in the early 1960’s, Grahame Wood, George’s grandson,
opened the first Wawa Food Market in 1964 as an outlet for dairy products.  Today, Wawa is your all day, everyday stop
for fresh, built-to-order foods, beverages, coffee, fuel services, and
surcharge-free ATM's.   A chain of more
than 600 convenience retail stores 300 offering gasoline, Wawa stores are
located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.
The stores offer a large fresh food service selection, including Wawa brands
such as built-to-order hoagies, freshly-brewed coffee, hot breakfast
sandwiches, built-to-order Specialty Beverages, and an assortment of soups,
sides and snacks.









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