Ad Agency, MillerVolpe, Brands Big

DOYLESTOWN, PA, October 14, 2013 – MillerVolpe Inc., a full-service boutique advertising, marketing and branding agency based in Doylestown, PA has been on a winning streak with high-profile local, regional and national brands.

This month, the MillerVolpe brand team launched a widely broadcast television and radio campaign to introduce Gwynedd Mercy University, formerly a college, founded in 1948. In addition to a multi-network schedule, the spots run regularly on all Eagles broadcasts and will continue with the Phillies when they resume play in the spring.

Earlier this summer, MillerVolpe was selected by BioTelemetry, Inc. (formerly CardioNet) to develop a new brand identity and platform that supports the company’s continuing expansion into remote health monitoring. Trading under the NASDAQ symbol: BEAT, BioTelemetry is a holding company for CardioNet, Cardiocore, and Braemar, all leaders in their respective areas in health monitoring, and clients of MillerVolpe.

“Creating and relaunching brands is one of the most exciting parts of our business,” says Geordie Miller, President and Creative Director of MillerVolpe. “Finding those unique images and words to capture a brand’s essence is what creates a solid foundation for launching all communications. Whether we’re producing websites, trade shows, print ads, or broadcast spots, it all starts with a big idea. A brand that stands for something special; one that no one else can own.”

MillerVolpe has also been responsible for the renaming and rebranding of Aria Health, formerly Frankford Hospitals, as well as a rebranding of Dilworth Paxson, one of Philadelphia’s most prestigious law firms, and combining the brands of Springside School and Chestnut Hill Academy, as they merged two single-sex schools into one institution.

About Gwynedd Mercy University

Gwynedd Mercy University, formerly Gwynedd Mercy College, offers a unique combination of progressive and discovery-based curriculum, while being rooted in Catholic values and a strong foundation in the liberal arts. In addition to offering undergraduate education, Gwynedd Mercy University provides advanced degrees in nursing, education, and business administration. Located just 30 minutes from Philadelphia, and with an enrollment of nearly 3,000 students, Gwynedd Mercy University is large enough to offer a vibrant campus life but small enough that faculty members develop personal, mentoring relationships with students. For more information, visit gmc.edu.

About BioTelemetry / CardioNet (NASDAQ: BEAT)

BioTelemetry, Inc., formerly CardioNet, Inc., headquartered in Conshohocken, PA, is the leading wireless medical technology company focused on the delivery of health information to improve quality of life and reduce cost of care. More information can be found at biotelinc.com.

About MillerVolpe, Inc.

MillerVolpe is a full-service boutique advertising agency specializing in branding of b2b, healthcare and consumer products for companies of all sizes across varied industries, including education, finance, medical, pharmaceutical, hospitality, food and beverage, packaging and technology.

Since 2001, MillerVolpe has provided award-winning creative campaigns, strategic positioning, brand identity, and marketing platforms in all media, including print, radio, television, online, social media, tradeshows, websites, and internet-based marketing.

MillerVolpe is located between New York City and Philadelphia, in Bucks County, PA. To learn more, visit millervolpe.com or call 215-348-5330.