Business Tip: "The Flow"
Some call is a 'sales cycle' others a 'funnel' but if you are in any business or have a service that you provide, you must have a systematic flow that takes your contacts to prospects to sales decision. At CrossTernal Method we call this the "FLOW" since we encourage our business clients to develop multiple streams of communication with these decision makers.
The larger flow consists of:
1. Elements of your core message (see last weeks blog or www.crossternal.com
2. Use of communication tools (like the CTM 7) to educate your audience
3. Properly timed follow up
4. Solution based closing
5. Development of Referral sources.
Listen to the Tuesday Tune Up Call presentation of the flow at:
For more on this, listen to the weekly "Tuesday Tune Up Call" which provides action plans and usable tips for business owners and sales people (FREE!).
For more details check out www.crossternal.com then the AUDIO tab. or www.ggresultsmachine.com
Dr Steven Greene operates two educational services: CrossTernal Method which specializes in teaching businesses how to build business by building business relationships and more efficient use of communication. He is also owner/lead educator of mAke the grAde AcAdemic servies, a tutoring company that specializes in working with students of all ages in the Math, Science and Test Prep(SAT, ACT, PSAT etc) areas and author of "Building Business By Building Business Relationships". more info: sgreene@makethegrade.net
Caren
12:49 pm on Wednesday, August 1, 2012
Interesting post. What is the CTM7 communication tool?
Dr Steven Greene
1:48 pm on Wednesday, August 1, 2012
The ctm7 are what we consider the 7 essential core methods of business communication that all businesses should be using: email video social media blog/web print phone and face to face meetings.
These are used in various ways to educate the public and your target market about your services